Social Business

The primary focus of a social business is to serve a social purpose. It maximizes profits while still having as main objective to maximising impact in the social and environmental realm. Profits are principally used to serve the social realm. It is the intersection between the profitable and charitable world.

A sustainable project

Cacao Source aims to close all its cycles. While encouraging the local economy and connecting the local culture with the international culture, we value each step of the cacao production from the roots of the land to your hand. Respect of cacao medicine, the land and the people inspire our daily work.

Cacao Source as a social business

Cacao source works closely with independent local farmers and women’s collectives. The essence of our business model is to increase the value of our collaboration with the Guatemala local community. With encouraging organic small scale local farms, we favorise the financial success of farmers pursuing an environmentally friendly path, encouraging the neighbourhood to follow a similar path, outside the cooperative world.

With 3 women’s collective located around Lake Atitlan, our international team works closely with the local community. The ´ćacao processing work’ is a well-honoured job to have as it allows a good lifestyle with a close community and family and usually is well paid. There is no training required, when developing the team we simply seek good-hearted, trustful and attentional to detail women. We generally aim to prioritize women with a bigger need for income to support unique situations or unemployed mothers.

About ⅔ of our cacao sales go to the local community, without including shipment and bank fees. We designed a business model in which our cacao products profit would considerably go towards the community and land which nourished it. Therefore, to have a financially sustainable business, our international team gets creative with new channels of offerings that will support Cacao Source mission to honour and share cacao.

In order to completely close the cycles of our social business, the international team of Cacao Source aims to give back 10% of their profits to a local environmental project supporting the rejuvenation of our forest.

Therefore, we support the local community, the environment and the financial sustainability of every member part of the creation of the delicious pure artisanal cacao block that may be ship at your door.



Your business has a positive impact on the community. When mentioning positive, this isn’t judged through the belief system of your culture but rather by the eyes of the local community. Throughout the process of business development, work closely with the local community, where only them can guide you towards a sustainable social impact, knowing best the needs of their close one. Ensure the wellcare of everyone involved and impacted by your project.


Closing the environmental cycle of your business is necessary for its success. When speaking of success we intend the an abundant sustainable business. Observe which energy from nature you use or influence and how does that energy flows out of your business. Is it as clean as it once was before you started the work? Respecting the land and fairly exchanging with her helps to maintain a business with a positive impact. As we depend on the land for our health and well being, it is a necessity to consider it when developing a social business.


In order to maintain a long term sustainable running business, finances needs to be well considered. No matter how big your heart is and beautiful are your intentions, if you are not sustainable financially, your impact won’t go far. Everyone, including yourself, should be compensated financially for its energy poured in your project in order to keep it going for the long run. Maximising social impact requires financial funds. This is the different between an NGO and a successful social business, the product of your business will bring enough income to maintain the project and your team.

Business Coach, meet Laurence!

Laurence is the business manager and partner at Cacao Source. Passionate by creating a bridge between the permaculture design and business models, she applies simple principles of nature into the world of business. From planting a seed with the intention to harvesting respectfully the fruits it has given back she may support you through the development of an idea to a blossoming business. Before Cacao Source she travelled the world for 5 years working in a variety of projects and NGOs, supporting the business, sales, marketing and accounting thread. Working closely with well-known retreat centers, intentional communities and holistic practitioners as a consultant, she specialized her work with purposeful business; ideas that started with a heart calling.

Coaching Offering:

Do you want to build a successful social business? We offer a business consultancy supporting you with the development of the foundation of your idea towards a concrete action plan and the next step for making it happen. Researching, analyzing, mapping and strategizing inside the principals of social business, we optimize your social, environmental and financial impact.

Business Consultancy - 30 minutes FREE

Business Consultancy 1 Month Accelerator

Practitioner program information call

© Copyright Cacao Source2022

Site built and maintained by Lowthian Design Works

© Copyright Cacao Source2022

Site built and maintained by Lowthian Design Works